Keynotes
October 2019. “Discover New Ways: Selected Topics in Marketing” European Marketing Camp, Lisbon.
November, 2016. “Product Placement: Eine Omni-Channel Marketingstrategie,” [Product Placement: An omni-channel marketing strategy] Google – Digital Workshop on Campus, Cologne.
November, 2016. “Product Placement: Eine Omni-Channel Marketingstrategie,” [Product Placement: An omni-channel marketing strategy] Digital Marketing Congress, Cologne.
September, 2014. „Die Auswirkungen von ethischem Fehlverhalten von Unternehmen auf das Markenimage,” [The impact of unethical firm behavior on brand image], Webinar YouGov, Cologne.
May 2014. „Eine empirische Studie zu ethisch bedingten Markenkrisen,“ [An empirical study of ethic related brand crisis], Kongress der deutschen Marktforschung, Berlin.
