Samuel Stäbler

My research interest and expertise focus on communication, media management, brand management, and marketing finance. Furthermore, I study the relationship between press media and companies. My research approaches are empirical and quantitative, involving large databases and advanced statistical analyses.

For recent research results, I have been awarded with numerous prestigious international awards such as the 2021 AMA Best Conference Paper Award in Marketing Strategy, the 2020 Best Conference Paper from the Atlantic Marketing Association, the 2020 SMA Best Paper in Marketing strategy, 2019 GAMMA Doctoral Dissertation Award, the 2014 Young Researchers’ Award from the Federal Association of German Marketing and Social Researchers and the 2014 Max Weber prize for Business Ethics from the Institute of German Economy.

My work has been published in the Journal of Marketing, International Journal of Research in Marketing, Marketing Letters and Journal of Advertising Research. My research projects are featured in a wide range of international news media outlets (e.g., the Times, Harvard Business Manager, and alike). I have also given presentations to companies and at academic conferences all over the world. For example, I have been giving workshops and lectures for Siemens, YouGov, and Google. Additionally, I disseminate research results to a general audience through a marketing audio podcast format. Through 5-minute audio clips, I educate and explain students, business managers, and other interested listeners research output in an easy, understandable and exciting manner. I also make contributions to the academic and practitioner world by organizing conferences. I have been the host of the European Marketing Camp 2019 in Lisbon – a 4-day conference with about 200 participants. Furthermore, I teach marketing specific courses and supervise master theses at Master degree level. For my teaching skills, I was honored as an “Excellent teacher” by Tilburg University in 2021 and won the 2017 Junior Teaching Award of University of Cologne. Through studies and research stays abroad I developed intercultural skills and competences.